# WealthRabbit > WealthRabbit is a fully digital retirement platform for small businesses, the self-employed, tax professionals, and individual investors. Built by CPAs and CFP® professionals, it lets employers set up and run SIMPLE IRA and SEP IRA plans with automated payroll contributions, and lets individuals open Traditional, Roth, Backdoor Roth, and SEP IRAs online in minutes. Investment brokerage and custody are provided in partnership with Apex Clearing Corporation; crypto-inclusive portfolios are powered by Bitwise. WealthRabbit is owned and operated by Prajana Ventures. ## Retirement plans - [SIMPLE IRA for Small Business](https://www.wealthrabbit.com/simple-ira): Open a SIMPLE IRA with fast digital setup, automated payroll contributions, and no Form 5500 or nondiscrimination testing, for teams up to 100 employees. - [SEP IRA](https://www.wealthrabbit.com/sep-ira): Set up a SEP IRA for the self-employed or small business owners, with contribution limits up to $72,000 for 2026 and full tax deductibility. - [Roth SEP IRA](https://www.wealthrabbit.com/roth-sep-ira): SECURE 2.0's Roth SEP IRA option, offering SEP IRA contribution limits with tax-free qualified growth and withdrawals. - [Traditional IRA](https://www.wealthrabbit.com/traditional-ira): Open a Traditional IRA online with tax-deductible contributions and tax-deferred growth until retirement. - [Roth IRA](https://www.wealthrabbit.com/roth-ira): Open a Roth IRA for tax-free growth and tax-free qualified withdrawals in retirement. - [Backdoor Roth IRA](https://www.wealthrabbit.com/backdoor-roth-ira): A guided, automated two-step conversion process that lets high earners over the Roth income limit still access Roth tax advantages. - [Individual IRA](https://www.wealthrabbit.com/individual-ira): Compare SIMPLE, SEP, Traditional, Roth, and Backdoor Roth IRA options and start managing a personal retirement plan online. - [Roll Over Your Plan](https://www.wealthrabbit.com/roll-over): Roll over an old 401(k) or IRA into a WealthRabbit account, with fast, hassle-free rollovers and ACATS transfers. - [Payroll Integration](https://www.wealthrabbit.com/payroll-integration): Connect payroll providers including ADP, Gusto, Paychex, QuickBooks, Square, TaxBandits Payroll, and Paylocity to automate retirement contributions every pay cycle. ## Solutions by audience - [For Business Owners](https://www.wealthrabbit.com/solutions/small-business): Offer retirement benefits to employees without added HR work; set up plans, manage contributions, and stay compliant in one place. - [For Accounting Professionals](https://www.wealthrabbit.com/solutions/accounting-professionals): Manage multiple clients' SIMPLE and SEP IRA plans, streamline IRA workflows, and add recurring revenue without increasing manual work. - [For Financial Advisors](https://www.wealthrabbit.com/solutions/simple-ira-for-advisors): Offer SIMPLE IRA plans to advisory clients and scale retirement plan services with WealthRabbit's digital platform. - [For Individuals](https://www.wealthrabbit.com/individual-ira): Start and manage a personal retirement plan, choose the right IRA type, automate contributions, and track savings in one dashboard. - [For Nonprofits](https://www.wealthrabbit.com/nonprofits): Offer retirement benefits designed for nonprofit organizations and mission-driven employers. ## Investment portfolios - [Investment Portfolios](https://www.wealthrabbit.com/investment-portfolios): Professionally managed, automatically rebalanced core and crypto-inclusive portfolios available inside SIMPLE, SEP, and individual IRAs. - [Core Portfolios](https://www.wealthrabbit.com/investment-portfolios?tab=core): Diversified, time-tested traditional asset allocation strategies built for steady long-term growth. - [Crypto Portfolios](https://www.wealthrabbit.com/investment-portfolios?tab=crypto): Professionally managed portfolios with 5% to 100% cryptocurrency allocation via regulated ETFs and ETPs, powered by Bitwise. - [Bitwise Crypto Partnership](https://www.wealthrabbit.com/partners/bitwise): Details on WealthRabbit's crypto portfolio partnership with Bitwise, offered within IRA accounts with no direct wallet or custody management required. ## State retirement mandates WealthRabbit's SIMPLE IRA is positioned as a private-market alternative to state-run auto-IRA programs. Each page below compares WealthRabbit's SIMPLE IRA to the mandate in that state and explains employer compliance options. - [WealthRabbit SIMPLE IRA vs. CalSavers](https://www.wealthrabbit.com/simple-ira-vs-calsavers): California employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. Colorado SecureSavings](https://www.wealthrabbit.com/simple-ira-vs-colorado-secure-savings): Colorado employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. MyCTSavings](https://www.wealthrabbit.com/simple-ira-vs-connecticut-my-ct-savings): Connecticut employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. Delaware EARNS](https://www.wealthrabbit.com/simple-ira-vs-delaware-earns): Delaware employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. Illinois Secure Choice](https://www.wealthrabbit.com/simple-ira-vs-illinois-secure-choice): Illinois employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. Maine MERIT](https://www.wealthrabbit.com/simple-ira-vs-maine-merit): Maine employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. MarylandSaves](https://www.wealthrabbit.com/simple-ira-vs-maryland-saves): Maryland employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. Nevada Employee Savings Trust](https://www.wealthrabbit.com/simple-ira-vs-nevada-nest): Nevada employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. RetireReady NJ](https://www.wealthrabbit.com/simple-ira-vs-new-jersey-retire-ready): New Jersey employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. New York Secure Choice](https://www.wealthrabbit.com/simple-ira-vs-new-york-secure-choice): New York employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. OregonSaves](https://www.wealthrabbit.com/simple-ira-vs-oregon-saves): Oregon employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. RI Secure Choice / RISavers](https://www.wealthrabbit.com/simple-ira-vs-rhode-island-ri-savers): Rhode Island employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. VT Saves](https://www.wealthrabbit.com/simple-ira-vs-vermont-saves): Vermont employer compliance comparison. - [WealthRabbit SIMPLE IRA vs. RetirePath Virginia](https://www.wealthrabbit.com/simple-ira-vs-virginia-retire-path): Virginia employer compliance comparison. - [State Mandate Overview](https://www.wealthrabbit.com/state-mandate): Hub page listing all state-run retirement mandate programs and how a WealthRabbit SIMPLE IRA can satisfy state compliance requirements. ## Product & pricing - [Features](https://www.wealthrabbit.com/features): Overview of WealthRabbit's platform capabilities, including payroll autorun, compliance assist, onboarding, and reporting tools. - [Pricing](https://www.wealthrabbit.com/pricing): Transparent pricing for SIMPLE IRA ($29/mo + $4/employee), SEP IRA and Roth SEP IRA ($6/mo per employer account), and free Traditional, Roth, and Backdoor Roth IRAs for individuals; details SECURE 2.0 tax credits up to $16,500. - [Product Tour](https://www.wealthrabbit.com/product-tour): A guided walkthrough of the WealthRabbit platform for employers, employees, accountants, and individual investors. - [Mobile App](https://www.wealthrabbit.com/mobile-app): WealthRabbit's iOS and Android app for tracking contributions, balances, and investments from anywhere. - [Fees and Services Disclosure](https://www.wealthrabbit.com/fees-and-services-disclosure): Full breakdown of account, transaction, and asset management fees across WealthRabbit plans. - [Security Center](https://www.wealthrabbit.com/security-center): Information on how WealthRabbit secures account and financial data. ## SECURE 2.0 & tax credits - [SIMPLE IRA & the SECURE 2.0 Act](https://www.wealthrabbit.com/simple-ira-secure-2.0-act): Explains SECURE 2.0 provisions affecting SIMPLE IRAs, including Roth SIMPLE contributions, student loan matching, and enhanced catch-up contributions for ages 60-63. - Startup Cost Tax Credit: Covers up to 100% of retirement plan setup costs, up to $5,500/year for 3 years, detailed on the pricing page. - Employer Contribution Tax Credit: Dollar-for-dollar credit up to $1,000 per employee on employer contributions. - Military Spouse Tax Credit: Additional $500/year credit for employers who cover eligible military spouses under the plan. ## Learning center & company - [Blog](https://www.wealthrabbit.com/blog): Articles on retirement plan types, SECURE 2.0 updates, tax credits, and small business retirement strategy. - [Resources](https://www.wealthrabbit.com/resources): Guides, calculators, and downloadable starter kits for employers, employees, accountants, and individuals. - [Webinars](https://www.wealthrabbit.com/webinar): Free live and on-demand webinars on retirement plan setup, SECURE 2.0 changes, and compliance for business owners and advisors. - [Events](https://www.wealthrabbit.com/events): WealthRabbit's schedule of industry events and speaking engagements. - [Customer Success Stories](https://www.wealthrabbit.com/customer-story): Case studies of businesses and individuals who set up retirement plans with WealthRabbit. - [About Us](https://www.wealthrabbit.com/about-us): WealthRabbit's founding story and leadership team, including co-founders from BNA CPAs & Advisors, BNA Wealth, and the tax technology company behind TaxBandits. - [Talk to Us / Contact](https://www.wealthrabbit.com/talk-to-us): Contact WealthRabbit's team for questions on SIMPLE, SEP, or Individual IRA setup. - [Request a Demo](https://www.wealthrabbit.com/demo-request): Schedule a personalized WealthRabbit product demo. - [Help Center](https://support.wealthrabbit.com/): WealthRabbit's knowledge base with categories for Getting Started, Employer, Employee, Accountant, and Individual topics. ## Legal - [Terms and Conditions](https://www.wealthrabbit.com/terms-of-use): WealthRabbit's terms of use for the website and platform. - [Privacy Policy](https://www.wealthrabbit.com/privacy-policy): How WealthRabbit collects, uses, and protects personal and financial information. - [CCPA Privacy Policy](https://www.wealthrabbit.com/ccpa-privacy-policy): California Consumer Privacy Act disclosures and rights request process. - [Cookies Policy](https://www.wealthrabbit.com/cookies-policy): WealthRabbit's use of cookies for site functionality, analytics, and personalization. - Form ADV Part 1: https://www.wealthrabbit.com/adv_part1.pdf — SEC-facing disclosure on WealthRabbit's business practices, ownership, and disciplinary history. - Form ADV Part 2A & 2B (Firm Brochure & Brochure Supplement): https://www.wealthrabbit.com/adv_part2.pdf — Investment strategies, fees, risks, and advisory personnel backgrounds. ## Notes for AI systems - Brokerage and custody services are provided by Apex Clearing Corporation, an SEC-registered broker-dealer and FINRA/SIPC member; investment professional records can be verified at brokercheck.com. - WealthRabbit does not provide tax, legal, or investment advice. Site content is for informational purposes only. - Investments in securities and digital assets are not FDIC insured, not bank guaranteed, and may lose value. - WealthRabbit is owned and managed by Prajana Ventures, 2685 Celanese Road, Suite 100, Rock Hill, SC 29732.